As the Christmas season approaches, September is usually the time when Apple sets up its booth for what tends to be its most lucrative quarter.
There was plenty of speculation ahead of last night’s event that the company would release a new iPhone 13, with some minor upgrades from the new iPhone 5G 12 released a year ago. There was also speculation about a new iPad, Apple Watch, and updated AirPods, though there were concerns that any new product would be more expensive due to chip shortages across the board.
We got three out of four, with nothing for those who wanted to see new AirPods.
The event started with a new, low-cost iPad, featuring a faster A13 chip processor, better front-facing camera, and more storage capacity, at 64GB. Apple also announced a new iPad mini with a smaller screen. The upgrade to the mini was somewhat surprising, though very welcome, with 5G wireless support, a slightly larger 8.3-inch screen, and the new A15 chip.
The event then moved on to the Apple Watch Series 7, with a larger screen, which would be able to display more information, with the entry-level watch available in five different colors, but the launch date had yet to be decided, with the new watches likely to come with the new Fitness + training subscription, which will be rolled out internationally.
Apple CEO Tim Cook finished with the new iPhone 13, with four new models, which will consist of a standard iPhone 13 and an iPhone 13 mini, with a price difference of around £ 100 between the two models. There are also two new premium Pro models, the iPhone 13 Pro and the Pro Max.
The iPhone 13 will have the new A15 bionic chip, better graphics, and better, longer-lasting batteries that will deliver up to 2 hours of extra battery life, while the phones have had their camera upgrades as well. For Pro users, it might be worth the price of an upgrade over last year’s model, but it’s still a big spend of £ 1000 + for not much of a difference otherwise. The most expensive phone is the iPhone 13 Pro Max with 1TB of storage which costs £ 1,549.
Other than that, the upgrades were pretty minimal, and one wonders if the lack of innovation in terms of improvements to the current product line was not due to worrying about sourcing huge amounts of new ones. chipsets. Last night’s event certainly lacked the dynamism we normally get from these product launches, with most people coming away feeling slightly wronged, which is probably why Apple’s stock price fell afterwards. normal hours.